Demand Generation Lead
Core
Lead global AI demand generation strategy and programmatic initiatives to drive pipeline creation for enterprise software solutions.
Role type
Senior Demand Generation Lead (AI-first, hands-on IC with team leadership)
Builds
Global demand generation programs, account-based outbound motions, and pipeline quality for AI/data/cloud solutions.
Domain
B2B Enterprise Software / AI / Asset-intensive industries (Energy, Utilities, Manufacturing, Aerospace)
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
B2B enterprise software demand generation, team leadership, account-based marketing, data-driven process building, global matrix organization experience, stakeholder influence, AI value proposition translation
Preferred skills
Experience in Manufacturing, Energy, Aerospace, AI-led solutions, industrial markets
Technologies
CRM, intent data platforms, AI tools (Copilot, Claude), analytics platforms, multi-channel outreach tools
Responsibilities
Own global AI demand generation strategy and execution; lead and coach demand generation/market development teams; drive account-based outbound and intent-triggered campaigns; partner with Product Marketing to refine industry-led messaging; establish global operating cadence and pipeline hygiene; build and optimize demand generation processes from scratch.
Seniority
Senior, hands-on IC with team leadership