Product Marketing Manager
Core
Define and execute go-to-market strategies, pricing, and product launches for rotating machines to drive customer growth and profitability.
Role type
Senior Product Marketing Manager
Builds
Go-to-market strategies, pricing programs, and product launch campaigns for automotive aftermarket rotating machines.
Domain
Automotive Aftermarket / Industrial Machinery
Deliverable
product features
Required skills
Go-to-market strategy development, P&L modeling, cross-functional leadership, channel pricing strategy, market analysis, financial acumen, strategic marketing planning, Microsoft Excel & PowerPoint proficiency
Preferred skills
Experience with rotating machines (Starters, Alternators, AC Compressors), automotive aftermarket industry knowledge
Responsibilities
Analyze channels, customers, and competitors to formulate business strategy; model P&L scenarios for customer growth and product launches; lead cross-functional teams for new customer and product launches; develop channel pricing strategies and competitive pricing; create customer presentations; support trade marketing promotions and sales growth campaigns.
Seniority
Senior, hands-on IC
