Marketing Manager - Coupon (all genders)
Core
End-to-end ownership of customer-specific discount campaigns (coupons) to increase retention, loyalty, and Customer Lifetime Value across segments, countries, and channels.
Role type
Marketing Manager (Coupon & CRM)
Builds
Personalized discount campaigns, optimized coupon features, and revenue planning integrations.
Domain
E-commerce / Fashion / CRM
Deliverable
product features
Required skills
Campaign planning and execution, A/B testing and experimentation, Data analysis and KPI tracking, Cross-functional project management, Technical feature development, Stakeholder management
Preferred skills
Passion for fashion and e-commerce, Customer communication strategy
Technologies
MS Office (Excel), CRM systems, A/B testing tools
Responsibilities
Develop and manage customer-specific discount campaigns, Plan and evaluate coupon campaigns across segments and channels, Optimize coupons along the customer journey, Design and execute experiments and A/B tests, Drive conceptual and technical development of the coupon feature, Manage interfaces with CRM, Marketing Intelligence, Pricing, and Tech teams
Seniority
Mid-level, independent contributor