Head of Marketing
Core
Develop and execute comprehensive marketing strategies to drive brand growth, market penetration, and revenue generation for a global leader in yeasts and fermentation.
Role type
Senior IC Head of Marketing
Builds
Multi-channel marketing campaigns, brand positioning, and customer engagement programs for Baking, Food taste & pleasure, Health care, and Biotechnology sectors.
Domain
Food & Beverage / Biotechnology / Marketing
Deliverable
product features
Required skills
Strategic marketing planning, brand management and positioning, market research and intelligence, integrated campaign execution, budget management and ROI analysis, team leadership and development, cross-functional collaboration, digital marketing and technology oversight, stakeholder and agency management, customer experience design
Preferred skills
Master's degree in Marketing/Business, systematic training in brand strategy or digital marketing, proven experience positioning novel ingredients
Technologies
Marketing automation tools, SEO/SEM platforms, data analytics tools
Responsibilities
Lead planning and implementation of multi-channel campaigns, manage external agencies and vendors, mentor high-performing marketing teams, align marketing initiatives with sales and product goals, optimize customer journey touchpoints
Seniority
Senior, hands-on IC with strategic oversight