Athlete Marketing Manager
Core
Develop and execute Red Bull Japan's athlete marketing strategy across priority sports categories (skateboarding, snowboarding, surfing, biking) by identifying, recruiting, and managing nationally relevant athletes.
Role type
Senior IC athlete marketing manager
Builds
Long-term athlete partnerships, athlete-focused marketing initiatives, and content activations
Domain
Action sports marketing and athlete management in Japan
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work -> client delivery (athlete partnerships and activations)
Required skills
athlete recruitment and contract negotiation, individualized athlete development planning, nationwide sports ecosystem network building, project and budget management, stakeholder management, Japanese sports landscape knowledge
Preferred skills
knowledge of Red Bull core sports (skateboarding, snowboarding, surfing, biking), product integration advocacy
Technologies
N/A
Responsibilities
Oversee athlete recruitment, annual objective setting, contract negotiations, renewals, and performance reviews; Create individualized development plans for athletes covering performance, communications, and branding; Establish and grow a network of athletes, coaches, federations, and industry partners; Lead athlete-focused marketing initiatives from concept to execution; Collaborate with cross-functional teams on campaigns and events; Educate athletes on product benefits and usage occasions
Seniority
Mid-Senior, hands-on IC