Brand Strategist
Core
Develop and stress-test brand positioning, architecture, and competitive strategy for ServiceNow's enterprise portfolio, translating complex market and audience data into clear strategic recommendations.
Role type
Senior Brand Strategist (B2B Enterprise)
Builds
Strategic brand frameworks, audience insights, and competitive positioning maps that guide integrated marketing campaigns and M&A integration.
Domain
B2B Enterprise Software / AI / Brand Strategy
Deliverable
product features
Required skills
Brand positioning and architecture strategy, audience research and insight development, competitive intelligence analysis, brand measurement and health tracking, strategic synthesis of complex market data, primary research design (surveys, interviews), M&A brand integration assessment
Preferred skills
Experience with AI tools for research synthesis and strategic modeling, deep understanding of IT/HR/Security buying groups
Technologies
AI tools for research and analysis
Responsibilities
Develop brand positioning and competitive strategy across the portfolio; Conduct audience research across key personas (IT, HR, Customer Service, Security); Build strategic frameworks including brand architecture models and positioning maps; Support brand measurement and health tracking; Perform competitive intelligence and landscape mapping; Support M&A integration and acquisition strategy; Experiment with AI tools to accelerate research and strategy.
Seniority
Senior, hands-on IC