Senior Data Scientist – Intelligent Media Targeting
Core
Design and deploy advanced customer analytics and marketing science solutions for intelligent media planning and customer targeting.
Role type
Senior IC data scientist (marketing science & customer analytics)
Builds
Production-ready analytics frameworks, customer segmentation models, and marketing mix models
Domain
Marketing science, customer analytics, media optimization
Deliverable
production ML models | dashboards & analysis
Required skills
Python (pandas, NumPy, scikit-learn), SQL, statistical modeling, customer segmentation (clustering), Marketing Mix Modeling (MMM), causal inference, A/B testing, model explainability (SHAP), Generative AI/LLMs
Preferred skills
Spark/Databricks, cloud platforms (AWS/Azure/GCP), payment transaction data, Graph Analytics
Technologies
Python, pandas, NumPy, scikit-learn, SQL, Spark, Databricks, AWS, Azure, GCP, SHAP, LIME
Responsibilities
Design customer segmentation models using clustering algorithms; Build and deploy Marketing Mix Models (MMM); Engineer customer and transaction-level features; Develop statistical and ML models for targeting and campaign optimization; Perform causal inference and A/B testing; Apply model explainability techniques; Develop reusable Python analytics frameworks; Mentor junior team members
Seniority
Senior, hands-on IC
