Trade Marketing Manager
Core
Develop and execute direct sales channel growth strategies for Syngenta agricultural products to achieve sales goals with dealers, retailers, and farmers.
Role type
Trade Marketing Manager (Direct Sales Channel)
Builds
Integrated activity calendars, trade promotions, in-store visibility, and farmer engagement programs for Syngenta products.
Domain
Agriculture / Crop Protection / Trade Marketing
Deliverable
product features
Required skills
Trade marketing strategy, sales channel management, budget management, market analysis, stakeholder collaboration, team leadership, regulatory compliance, demand creation, sales plan auditing.
Preferred skills
MBA, marketing degree, experience in agricultural product sales/brand marketing.
Technologies
MS Office
Responsibilities
Define channel success metrics and growth strategies; manage trade promotion and rebate budgets; execute integrated activity calendars for dealers and retailers; conduct business analysis and campaign tracking; lead and supervise sales teams; manage financial commitments and market place audits.
Seniority
Mid-Senior, hands-on IC with supervisory responsibilities