Senior Product Marketing Manager – Innovation & Future Growth
Core
Own strategy for consumer-facing product propositions from discovery to launch, partnering with Product to define direction and ensure customer/commercial impact.
Role type
Senior Product Marketing Manager (Consumer/B2C)
Builds
New consumer products, features, and propositions for Experian's digital consumer business
Domain
Consumer data and technology (financial services, healthcare, automotive, insurance)
Deliverable
product features
Required skills
B2C product marketing, 0-1 product development, product strategy, positioning, go-to-market strategy, customer research, experimentation, data-informed product development, AI tooling for insight generation
Preferred skills
Influencing senior stakeholders, operating in ambiguous/fast-moving environments
Technologies
AI tools, modern product marketing tooling
Responsibilities
Partner with Innovation & Growth Domains to identify customer problems and shape product direction; Define target segments, value propositions, and positioning; Lead product marketing for new innovations from concept to launch; Measure product adoption and optimize performance using insight and experimentation; Build partnerships across Product, Design, Research, and Analytics to deliver outcomes
Seniority
Senior, hands-on IC
