Product Management Marketing Manager and Strategy for Consumer PC
Core
Define customer, use case, value proposition, and competitive strategy for Consumer PC products and experiences, shaping positioning for AI PCs, mobile-connected experiences, and ecosystem plays.
Role type
Senior Product Marketing Manager and Strategy Lead
Builds
Consumer PC product narratives, launch briefs, sales enablement, executive narratives, and channel guidance for HP's PC portfolio.
Domain
Consumer Technology / Personal Computing / AI Hardware
Deliverable
product features
Required skills
Product marketing, product strategy, competitive analysis, customer research, technical fluency, storytelling, cross-functional influence, data analysis, business modeling
Preferred skills
Top-tier consulting or consumer tech experience, AI product knowledge, mobile ecosystem expertise, gaming/creator tools understanding, Gen Z consumer behavior insight
Technologies
JIRA, Agile, Scrum, Lean Manufacturing
Responsibilities
Define customer segments and value propositions for next-gen AI PCs; translate market data and competitive intelligence into product decisions; build product narratives for students, creators, and gamers; influence roadmap choices and launch gates; track launch performance and recommend strategic changes.
Seniority
Senior, hands-on IC with strategic ownership
