Senior Vice President of Marketing (Remote)
Core
Lead global marketing strategy, demand generation, and brand positioning for a healthcare market research and insights partner to accelerate revenue growth.
Role type
Senior leadership VP of Marketing (B2B)
Builds
Global marketing strategy, demand generation pipelines, brand architecture, and sales enablement for healthcare research solutions.
Domain
Healthcare market research and insights
Deliverable
product features
Required skills
Global marketing strategy, revenue-driven demand generation, B2B account-based marketing, brand positioning, thought leadership, digital marketing strategy, team leadership, cross-functional collaboration
Preferred skills
Healthcare market research industry experience, marketing proprietary data/panels, regulated environment compliance, C-suite influence
Technologies
CRM, marketing automation, SEO/SEM, paid media
Responsibilities
Define and deliver cohesive global marketing strategy aligned to revenue growth; Drive measurable pipeline growth through integrated B2B demand generation and ABM; Own global brand positioning and manage brand architecture; Lead thought leadership initiatives across healthcare research; Translate research capabilities into client-focused value propositions and go-to-market strategies; Build, lead, and mentor a high-performing global marketing team.
Seniority
Senior, hands-on IC