Senior Director, Consumer Product Marketing
Core
Lead consumer product marketing strategy, marketplace growth, and AI product adoption for a two-sided fundraising platform serving fundraisers, donors, and nonprofits.
Role type
Senior Director, Consumer Product Marketing
Builds
Consumer fundraising platform, AI-powered experiences (e.g., Smart Fundraising Coach), and marketplace engagement tools.
Domain
Consumer technology, two-sided marketplaces, fintech, social platforms.
Deliverable
product features
Required skills
marketplace strategy, product marketing, go-to-market execution, customer insights, AI product positioning, team leadership, data-driven decision making, consumer behavior analysis.
Preferred skills
leading product marketing for two-sided marketplaces, experience with AI-powered consumer products, building programs for community participation and behavioral change.
Technologies
AI/ML frameworks, experimentation tools, data analytics platforms.
Responsibilities
Define and execute product marketing vision for consumer and marketplace experiences; influence product strategy through customer and market insights; drive product adoption and marketplace participation; lead AI product marketing and innovation; own product positioning and go-to-market excellence; build and lead a high-performing marketing team; measure impact and drive business outcomes.
Seniority
Senior Director, strategic leadership with hands-on execution
