Consumer Marketing Lead, ChatGPT
Core
Own the marketing strategy for new ChatGPT capabilities and products, translating complex technology into clear value propositions to drive adoption, engagement, and revenue.
Role type
Senior marketing leader (consumer technology)
Builds
Integrated go-to-market plans, launch-to-sustain strategies, and scaled marketing programs for AI products
Domain
Artificial Intelligence / Consumer Technology
Deliverable
product features
Required skills
consumer product marketing leadership, integrated go-to-market planning, brand and media strategy, performance marketing, cross-functional leadership, product-market fit analysis, data-driven decision making, narrative development, creative judgment, systems thinking
Preferred skills
zero-to-one launch experience, scaling adoption, turning technical complexity into human truths, influencing product roadmaps, responsible AI adoption advocacy
Technologies
none stated
Responsibilities
Own marketing strategy for new ChatGPT capabilities from development through launch and optimization; Translate complex technology into simple value propositions and narratives; Build integrated go-to-market plans across channels and markets; Create launch-to-sustain strategies for feature adoption and retention; Set portfolio priorities and success measures to influence the roadmap
Seniority
Senior, hands-on IC with strategic scope