Senior Data Analyst - CRM Analytics
Core
Senior Data Analyst driving lifecycle marketing capabilities and customer engagement strategies through rigorous CRM data analysis and actionable insights.
Role type
Senior IC data analyst (CRM & lifecycle marketing)
Builds
Data-driven CRM programs, measurement frameworks, and customer segmentation models
Domain
Fintech / Marketing Analytics
Deliverable
dashboards & analysis
Required skills
Advanced SQL, Data modeling (dbt), Python or R, A/B testing and incrementality, Customer segmentation, Statistical testing
Preferred skills
Marketing automation platforms, CRM tools, Personalisation frameworks
Responsibilities
Translate complex business questions into analytical frameworks; Design and execute analyses for campaign performance and customer segmentation; Apply advanced testing methodologies to improve CRM campaigns; Develop and maintain dashboards tracking key CRM metrics; Collaborate with Analytics Engineering and Product teams to ensure data integrity; Contribute to CRM analytics strategy and measurement framework
Seniority
Senior, hands-on IC
