Job
Core
Senior Marketing Analytics Engineer focused on measurement and signal engineering to ensure accurate conversion signals for ad platforms.
Role type
Senior IC marketing analytics engineer (ad tech)
Builds
Conversion pipelines, monitoring alerts, and marketing datasets for ad networks
Domain
Digital advertising and performance marketing
Deliverable
production ML models | product features | dashboards & analysis
Required skills
Advanced SQL, Google Tag Manager, ad platform integration, server-side tracking, UTM management, data warehouse querying
Preferred skills
Mobile attribution (SKAdNetwork), incrementality testing, LTV modeling, Airflow, dbt
Technologies
Google Tag Manager, Tableau, Meta CAPI, Google Data Manager API, AppsFlyer, Adjust
Responsibilities
Design and maintain conversion pipelines for ad networks; Monitor signal quality and build alerts for errors/latency; Manage GTM releases and implement pixels; Build ad-hoc reports for conversion values and funnel metrics; Partner with marketing to optimize conversion signals
Seniority
Senior, hands-on IC
