SVP/VP, AdTech Lead, Performance Marketing Platforms, Group Marketing & Communications
Core
Lead the strategy, architecture, and delivery of DBS's in-house performance marketing platform and AdTech capabilities to reduce agency reliance and scale digital media operations.
Role type
Senior Product & Platform Leadership (AdTech/Performance Marketing)
Builds
Enterprise performance marketing platform, AdOps controls, and AI-enabled media capabilities
Domain
Financial Services / Digital Marketing Technology
Deliverable
production ML models | product features
Required skills
AdTech strategy, API integration (Google/Meta/LinkedIn), AdOps governance, AI/ML product development, programmatic advertising, data activation, attribution modeling
Preferred skills
Financial services experience, regulated environment experience
Technologies
Google Ads API, Meta Marketing API, LinkedIn Advertising API, GA4, Google Tag Manager, Tealium, AppsFlyer, server-side tagging, conversion APIs
Responsibilities
Define target operating model for in-house paid digital media; establish DBS-owned account structures and controls across major platforms; convert marketing needs into solution designs and production standards; lead roadmap for first-party audience activation and signal quality; define standards for trafficking, tagging, and brand safety; align senior stakeholders across Marketing, Technology, and Data teams
Seniority
Senior, hands-on IC with strategic leadership
