Associate Director of Sales
Core
Lead and develop Conference & Events, Event Planning, and Business Development (MICE) teams to drive revenue growth and profitability for a dual-brand hotel.
Role type
Senior IC sales leader (MICE/Conference & Events)
Builds
Conference & Events, Corporate, and MICE business revenue streams
Domain
Hospitality / Hotel Sales / MICE
Required skills
Team leadership and mentorship, Revenue budget management, Yield management and pricing strategy, Client relationship management and negotiation, Commercial forecasting and analysis, Hotel sales systems proficiency (Delphi)
Preferred skills
Strategic sales initiative development, Account management, Market trend analysis, Loyalty program integration
Technologies
Delphi, Microsoft Office Suite, CRM reporting tools
Responsibilities
Lead, mentor, and develop the Conference & Events Sales and Business Development teams; Drive achievement of annual revenue budgets across accommodation, venue hire, F&B, and audio-visual streams; Optimise yield management, business mix, and function space utilisation; Develop and implement strategic sales initiatives to grow MICE business; Build and maintain strong client relationships through account management and contract negotiations; Collaborate with Commercial, Revenue, and Operational teams on demand, pricing, and forecasting; Oversee data integrity and reporting in Delphi; Champion the ALL loyalty program within the sales process; Deputise for the Director of Sales in commercial planning and stakeholder presentations.