Customer Success Manager
Core
Drive customer retention, growth, and loyalty for clients purchasing integrated media and data services by acting as an extension of their marketing and sales teams.
Role type
Customer Success Manager (B2B Media & Data Services)
Builds
Client adoption, expansion, and renewal of Informa TechTarget products and data services
Domain
B2B Technology, Digital Marketing, Ad Tech, Data Services
Deliverable
client delivery
Required skills
Customer relationship management, SaaS onboarding, B2B digital marketing knowledge, workflow analysis, KPI definition, integration strategy, client presentation, upsell strategy
Preferred skills
Experience with marketing automation systems, lead generation, demand generation, content marketing
Technologies
Informa TechTarget products, marketing automation systems, ad tech platforms
Responsibilities
Drive customer engagement focusing on adoption, expansion, and renewal; onboard and enable customers on product functionalities; investigate customer workflows and technology stacks; consult on use cases to achieve KPIs; build narratives and presentations to showcase client success; coordinate with internal teams to resolve issues; present to end users, marketing management, sales management, and executives; provide guidance on marketing and sales best practices
Seniority
Mid-level, hands-on IC
