IT Marketing Specialist
Core
Designing and executing creative marketing campaigns for IT topics across digital channels and events.
Role type
IT Marketing Specialist
Builds
Website content, blog posts, social media campaigns, newsletters, sales collateral, and event materials.
Domain
IT / Technology / B2B
Deliverable
product features
Required skills
Campaign planning and execution, Content creation for digital channels, Event management, CMS proficiency (TYPO3), Basic graphic design (Photoshop/InDesign), KPI tracking, Cross-functional collaboration
Preferred skills
Experience in IT/Tech/B2B marketing, Understanding of IT topics, Social media strategy (Instagram/LinkedIn)
Responsibilities
Develop and implement creative marketing campaigns from concept to measurement, Create target-group-specific IT content for various channels, Plan and execute events and webinars, Collaborate with Sales and Technology teams to communicate IT topics, Manage software and hardware partner communications, Optimize marketing channels and monitor trends
