Product Marketing Manager (m/w/d)
Core
Responsible for positioning, market launch, and evolution of commercial B2B and B2C products, ensuring clear differentiation and successful market activation from ideation to post-launch optimization.
Role type
Product Marketing Manager (PMM)
Builds
Go-to-market strategies, sales and marketing materials, launch campaigns, and product messaging for B2B/B2C products
Domain
B2B and B2C technology products
Deliverable
product features
Required skills
Product positioning, Go-to-market strategy, cross-functional team orchestration, sales enablement, competitive analysis, funnel KPI tracking, GenAI/LLM tool usage, analytical skills, storytelling
Preferred skills
Subscription or platform model experience, understanding of MRR/ARR/Churn/LTV metrics, C-level stakeholder management
Technologies
Claude, Copilot, Gemini
Responsibilities
Develop and refine product positioning and value propositions; Plan and execute go-to-market strategies; Create sales and marketing collateral; Lead launch planning and implementation; Conduct competitive analysis; Define and optimize product marketing KPIs
Seniority
Mid-level, hands-on IC