Director, Industry Marketing - Defense
Core
Define positioning and go-to-market strategy for ServiceNow's Defense industry, building message houses and translating AI-driven platform capabilities into outcome-based narratives for mission-critical operations.
Role type
Director, Industry Marketing (Defense)
Builds
Industry solution maps, message houses, corporate narratives, pitch decks, hero demos, battlecards, and content for first-party and third-party events.
Domain
Defense industry, Enterprise Software, AI/ML
Deliverable
product features
Required skills
B2B marketing strategy, Defense industry expertise, AI tool proficiency, executive presence, written communication, pipeline generation, event management, enablement program design
Preferred skills
Experience building messaging from scratch, deep understanding of C-suite buyer dynamics in Defense
Technologies
Seismic, Claude, ServiceNow Platform, Now Assist, AI agents
Responsibilities
Own and publish the industry message house; Lead go-to-market strategy within the Industry POD; Direct ServiceNow's presence at industry events; Drive field adoption through enablement programs; Translate platform innovation into outcome-based narratives; Use AI tools as primary workflow for research and content.
Seniority
Director, strategic leadership