Field Marketing Manager North-East (Triveneto, Emilia Romagna, Marche)
Core
Build the local face of Red Bull in North-East Italy through field marketing initiatives, consumer engagement, and event execution.
Role type
Senior Field Marketing Manager (Regional)
Builds
Local brand presence, consumer events, and regional marketing campaigns
Domain
Energy drink / Sports & Culture Marketing
Deliverable
product features
Required skills
Field marketing strategy, people management, budget management, event logistics, stakeholder networking, youth culture insight, cross-functional collaboration
Preferred skills
Sports/events marketing background, commercial team experience, university lifestyle knowledge
Technologies
Social media platforms, event management tools
Responsibilities
Manage regional budget and field expenses; source, hire, and coach Field Marketing Specialists; execute marketing initiatives across sports, culture, and communications pillars; build local networks with influencers and partners; oversee event logistics and outsourcing; conduct performance evaluations
Seniority
Senior, hands-on IC with team leadership