Field Marketing Manager - Région Ouest (H/F)
Core
Execute national marketing strategy and build/pilot a regional marketing plan to make Red Bull the #1 brand in the West region of France, focusing on Consumer Collecting, Sports, Culture, and Communications.
Role type
Regional Field Marketing Manager (IC with team leadership)
Builds
Regional marketing activations, events, athlete/artist/creator initiatives, and media campaigns for Red Bull
Domain
FMCG / Energy Drink / Sports & Culture Marketing
Deliverable
product features
Required skills
Regional market knowledge, team recruitment & management, budget management, stakeholder coordination, public speaking, creative ideation, network building with opinion leaders
Preferred skills
Passion for sports & culture, local economic network knowledge, bilingual communication
Technologies
N/A
Responsibilities
Build and execute innovative activation plans across marketing mix pillars; Recruit, train, and coach Field Marketing Specialists; Manage regional marketing budget; Lead projects and guide local teams; Build a network of opinion leaders and local media; Collaborate with sales teams (On Premise and Off Premise)
Seniority
Mid-Senior, hands-on manager
