Head of On Premise Marketing & Events
Core
Define and implement Trade Marketing strategies for the On Premise channel, managing product portfolios, communication formats at points of sale, and consumer trend analysis for bars, restaurants, and event producers.
Role type
Head of On Premise Marketing & Events
Builds
Business plans, brand projects, and consumer consumption occasions for the On Trade channel
Domain
Consumer goods / Trade Marketing / Hospitality & Events
Deliverable
product features
Required skills
Trade marketing strategy, portfolio design, point-of-sale communication, team management, business planning, brand ambassadorship
Preferred skills
Premium channel expertise, consumer habit building
Technologies
N/A
Responsibilities
Define and implement On Premise Trade Marketing strategies; Manage relationships with industry partners (bars, restaurants, event producers); Lead brand projects to ensure execution excellence; Drive consumer consumption occasions; Act as a brand ambassador for Red Bull in the On Trade channel
Seniority
Senior, hands-on IC