Team Lead Performance Marketing (f/m/x)
Core
Lead performance marketing for a used-car dealer, managing multi-channel paid media strategies to drive qualified leads and sales.
Role type
Senior Team Lead Performance Marketing
Builds
Scalable paid media campaigns across search, shopping, app stores, display, and social channels for a B2C used-car brand
Domain
Automotive (used cars) + Digital Performance Marketing
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Multi-channel paid media strategy, team leadership, data-driven optimization, audience segmentation, keyword research, analytics, AI-driven advertising tools, cross-functional collaboration
Preferred skills
European languages (especially German), experimentation with emerging AI tools
Technologies
Search engines, app stores, display networks, social platforms, AI-driven advertising tools
Responsibilities
Develop and execute multi-channel digital marketing strategies, build and lead a high-performing team, define and integrate high-value keywords and targeting tactics, use data-driven insights to optimize efficiency and ROI, partner with Tech, Data, copywriting, and product teams
Seniority
Senior, hands-on IC with team leadership
