Media Planning Manager
Core
Develops data-informed digital media plans and executes, optimizes, and reports on campaigns for healthcare and life sciences clients across programmatic, Google products, YouTube, connected/digital TV, search, and social channels.
Role type
Senior IC media planning manager
Builds
Digital media campaigns and reporting dashboards for life sciences clients
Domain
Digital advertising, healthcare, life sciences
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Digital media planning, audience insights, channel strategy, budget allocation, GA4, DoubleClick Campaign Manager, DoubleVerify, Prisma, media budget management, vendor relationship management, client presentation, Microsoft Excel, Microsoft PowerPoint, campaign optimization
Preferred skills
AI integration, regulated-industry media campaign experience, cross-functional collaboration in agency environments
Technologies
GA4, DoubleClick Campaign Manager, DoubleVerify, Prisma, Microsoft Excel, Microsoft PowerPoint
Responsibilities
Develop digital media plans using audience insights and channel strategy; Analyze campaign performance using reporting tools to identify optimization opportunities; Optimize digital media campaigns across multiple channels; Manage media budgets, pacing, spend approvals, and vendor deliverables; Present reporting, recommendations, and campaign updates to clients and stakeholders
Seniority
Senior, hands-on IC
