Marketing Director
Core
Lead global marketing function for video game franchises, shaping positioning, launches, and lifecycle support to grow player communities and deliver commercial results.
Role type
Senior IC Marketing Director (Gaming)
Builds
Global marketing campaigns, brand positioning, and go-to-market strategies for video game titles.
Domain
Video Games / Interactive Entertainment
Deliverable
product features
Required skills
Global marketing strategy, user acquisition, performance marketing, brand management, team leadership, budget management, stakeholder management, data-driven decision making, campaign execution
Preferred skills
AAA gaming experience, international campaign leadership, influencer marketing, paid advertising, Polish language
Technologies
Digital media platforms, social platforms, paid advertising channels
Responsibilities
Setting overall marketing direction for games, developing marketing plans and processes, leading global campaigns from announcement to post-launch, managing marketing budgets, overseeing creation of marketing assets, managing multidisciplinary marketing teams, monitoring industry trends
Seniority
Senior, hands-on IC
