Director of Performance
Core
Lead the Performance Marketing organization to drive sustainable growth and profitability across Papaya's portfolio of mobile games through User Acquisition and Retargeting strategies.
Role type
Director of Performance Marketing (Mobile Gaming)
Builds
Mobile games portfolio growth and monetization (via careerplan.io/jobs/46-00B-91-371-director-of-performance-at-papaya)
Domain
Mobile Gaming / Performance Marketing
Required skills
Performance Marketing strategy, User Acquisition, Retargeting, Multi-million-dollar budget management, ROAS/LTV/CAC optimization, Team leadership, Mobile attribution, Self-serve ad platforms, Creative partnership, Data analysis
Preferred skills
SQL, Tableau, BI tools, AI adoption
Technologies
Meta, TikTok, Applovin, Unity, Liftoff, Moloco, Mintegral, AppsFlyer, Adjust
Responsibilities
Define overall Performance Marketing and UA strategy; Lead and mentor the Performance/UA organization; Optimize multi-million-dollar marketing budgets; Drive growth via ROAS, LTV, CAC, and retention optimization; Identify and implement new growth channels and markets; Set performance goals, KPIs, and best practices; Oversee campaign strategy on self-serve platforms; Partner with Creative to shape ad strategy; Collaborate cross-functionally with Product, BI, and Data; Build relationships with advertising partners; Establish a culture of experimentation and data-driven decision-making; Present strategic insights to senior leadership.
Seniority
Director, strategic leadership with hands-on expertise
