Chef de projet IT Expérience clients et CRM
Core
Pilot IT projects for omnichannel customer experience and CRM tools to improve customer knowledge, engagement, and marketing device performance.
Role type
Senior IT Project Manager (CRM & Customer Experience)
Builds
Omnichannel customer journeys, CRM platforms, and marketing automation ecosystems
Domain
Retail / Customer Experience / CRM / Marketing Automation
Deliverable
product features
Required skills
CRM strategy, omnichannel journey mapping, cross-functional project leadership, roadmap planning, stakeholder coordination, functional-to-technical translation, change management, KPI tracking, data quality awareness
Preferred skills
Marketing automation expertise, data-driven environment experience, SI architecture understanding
Technologies
CRM platforms, marketing automation tools, data integration tools
Responsibilities
Gather and scope business needs for CRM journeys and tools, pilot cross-functional projects involving marketing, digital, data, and IT teams, define roadmaps and budgets, coordinate internal and external stakeholders, ensure delivery quality and timelines, optimize CRM processes and monitor performance indicators
Seniority
Senior, hands-on IC