Responsable Marketing Groupe
Core
Define and lead the Group's marketing strategy to enhance visibility, positioning, and growth across all markets.
Role type
Group Marketing Manager (B2B)
Builds
Market analysis, sales enablement tools, targeted marketing plans, and lead generation campaigns.
Domain
Automotive, mobility, certification, engineering, and defense industries
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Strategic marketing planning, market mapping, competitive intelligence, B2B sales support, portfolio management, data-driven performance analysis
Preferred skills
International matrix environment experience, technical/industrial sector background
Technologies
None stated
Responsibilities
Define and deploy Group marketing strategy aligned with growth objectives; Map addressable markets, customer segments, and development opportunities; Maintain international competitive intelligence; Develop and provide sales tools (scripts, case studies, prospecting supports); Collaborate on lead generation campaigns and measure impact on sales pipeline; Analyze market indicators and customer needs to formulate optimization recommendations
Seniority
Senior, hands-on IC