Digital Marketing Specialist-HVAC (Fixed-Term Contract)
Core
Own the regional digital strategy for Bosch Home Comfort in South East Europe, driving measurable business impact across online platforms.
Role type
Digital Marketing Specialist
Builds
Digital marketing activities and customer acquisition channels for Bosch Home Comfort in SEE
Domain
Home Comfort / HVAC industry, Digital Marketing
Deliverable
product features
Required skills
SEO, SEA, GEO, Search Marketing, Social Media, Digital campaign optimization, Google Analytics, Web analytics platforms, SEO tools (Semrush, Moz), CMS, A/B testing, Conversion optimization, Digital customer experience principles, E-commerce environments
Preferred skills
Google Tag Manager, Marketing automation, Advanced performance measurement methodologies, Digital innovation projects, Customer journey optimization
Technologies
Google Analytics, Semrush, Moz, Optimizely, CMS, Google Tag Manager
Responsibilities
Plan, implement, monitor, and optimize digital marketing activities across Search, SEO, SEA, GEO, and Social Media; Analyze digital performance data to improve customer acquisition and conversion; Coordinate and track digital campaign performance; Define and monitor SMART KPIs and reporting frameworks; Consult teams on data-driven decision making; Identify opportunities to improve online customer journeys; Evaluate and recommend digital tools and optimization approaches.
Seniority
Mid-level, hands-on IC