Senior Field Marketing Manager - North East
Core
Lead regional field marketing strategy and execution across the North East and Canada to drive pipeline generation, revenue acceleration, and customer engagement.
Role type
Senior Field Marketing Manager
Builds
Regional field marketing plans, calendars, and event programs for enterprise software/technology clients.
Domain
Enterprise software / Technology / B2B Marketing
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
B2B marketing strategy, field marketing execution, event management, account-based marketing, sales cycle understanding, marketing attribution, project management, data analytics, stakeholder influence
Preferred skills
Experience with trade shows, executive programs, owned events, multi-touch program orchestration, localization of global campaigns
Technologies
None explicitly stated
Responsibilities
Own and develop quarterly and annual field marketing plans aligned to revenue targets; Serve as central owner of all regional events including trade shows and executive dinners; Partner with Regional Sales VPs to align marketing programs with account priorities; Collaborate with Demand Generation and Product Marketing to execute integrated omni-channel campaigns; Establish and track key performance metrics including pipeline generation and ROI; Partner with Sales to secure customer participation in events and reference programs
Seniority
Senior, hands-on IC
