Spécialiste CRM - Salesforce / CRM Specialist - Salesforce
Core
Managing the Salesforce CRM system to optimize customer segmentation, data acquisition, and targeted marketing efforts for a sports club.
Role type
CRM Specialist (Salesforce)
Builds
Automated customer journeys, detailed customer profiles, and data-driven marketing campaigns.
Domain
Sports & Entertainment / Marketing Technology
Deliverable
product features
Required skills
Salesforce Marketing Cloud, Journey Builder, Automation Studio, SQL, Email Marketing, Data Analysis, Data Privacy Compliance
Preferred skills
Tableau, Salesforce Sales Cloud
Responsibilities
Oversee and manage the Salesforce CRM system; Build and maintain automated workflows for key customer journeys; Write and execute SQL queries to extract and analyze customer data; Use Salesforce analytics tools to measure campaign performance and provide insights; Collaborate with marketing, sales, and partnerships teams to align CRM initiatives with business objectives; Ensure compliance with Canadian data protection laws (PIPEDA, CASL).
Seniority
Mid-level, hands-on IC