PAID MEDIA & PERFORMANCE DIRECTOR
Core
Lead media planning and performance marketing strategies to maximize client ROI and drive business growth.
Role type
Senior IC Paid Media & Performance Director
Builds
Data-driven media campaigns and performance marketing initiatives for agency clients
Domain
Digital advertising and performance marketing
Required skills
Media strategy planning, media buying, performance marketing, SEM, SEO, CRO, team leadership, client management, data analytics, budget management
Preferred skills
Multicultural (Hispanic) market experience, Master's degree
Technologies
Google Ads, Facebook Ads, programmatic buying platforms, analytics tools
Responsibilities
Develop comprehensive media strategies, oversee media planning and budget management, implement performance marketing tactics, lead and mentor media teams, present strategies and results to clients
Seniority
Senior, hands-on IC with team leadership