Head of Marketing - AlphaTauri
Core
Leading and executing the brand's marketing strategy by integrating creativity, partnerships, consumer insights, and business growth initiatives for the AlphaTauri brand.
Role type
Head of Marketing (Fashion/Sports Apparel)
Builds
Integrated marketing campaigns, events, POS activations, and PR initiatives for global markets.
Domain
Fashion, Sports Apparel, Lifestyle
Deliverable
product features
Required skills
International marketing strategy, team leadership, budget management, partnership negotiation, vendor/celebrity/athlete relationship management, project management
Preferred skills
Deep knowledge of fashion and sports trends, problem-solving mindset, presentation skills
Technologies
Microsoft Office (PowerPoint)
Responsibilities
Develop tailored product value propositions and benefit narratives; manage integrated campaigns and execute events; oversee communication, merchandising, and marketing processes; prepare and manage the annual budget; negotiate and manage strategic partnerships.
Seniority
Senior, hands-on IC