Regional Marketing Manager - HOKA
Core
Regional marketing leader ensuring global strategies and GTM priorities are implemented with local relevance across multiple markets.
Role type
Regional Marketing Manager
Builds
Seasonal marketing plans, launch strategies, integrated activations, and retail execution aligned with brand objectives.
Domain
Sportswear / Running / Lifestyle
Deliverable
product features
Required skills
Strategic planning, distributor partnership management, campaign execution, sports marketing, retail visual standards, budget management, stakeholder influence, data analysis, project management
Preferred skills
Passion for running culture, athlete/ambassador management, race programming, distributor business model expertise
Technologies
PowerPoint, Excel, Word, AI productivity tools
Responsibilities
Partner with distributors to develop seasonal plans and launch strategies; Cascade global campaign information and guide local marketing ideas; Support in-market sports marketing programs including athlete partnerships and community building; Partner with retail teams to ensure strong in-store and wholesale execution; Consolidate market insights and campaign results back to global teams.
Seniority
Mid-Senior, hands-on IC