Digital Marketing Officer
Core
Develop and execute digital marketing strategies, online advertising, and content campaigns to drive traffic, engagement, and sales for Sika's construction products.
Role type
Digital Marketing Officer
Builds
Online advertising campaigns, digital content, email campaigns, and e-commerce activities
Domain
Construction materials and systems
Deliverable
product features
Required skills
Google Ads, Facebook Advertising, SEO, content creation, brand compliance monitoring, email campaign management, vendor relationship management, brand listening analysis, e-commerce implementation
Preferred skills
MBA or Master's degree, experience in construction industry
Technologies
Google Ads, Facebook, SikaWorld, Pitcher
Responsibilities
Develop digital marketing strategy to achieve online metrics; manage placements of online advertising across platforms; launch online campaigns to drive traffic and engagement; develop and prepare monthly email campaigns; drive search engine optimization for Sika website; maintain relationship with third party digital vendors; monitor activities online thru brand listening; ensure up to date contents in online platforms; support implementation of E-commerce activities
Seniority
Mid-level, hands-on IC
