VP, Global Marketing
Core
Leads global brand and communications strategies to promote a digital reading platform, engage customers, and drive business growth for a cross-platform reading experience.
Role type
VP, Global Marketing (Strategy & Operations)
Builds
Global brand platform, creative systems, and integrated marketing campaigns for a digital reading ecosystem.
Domain
Consumer Electronics / E-Commerce / Media
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Strategic vision, operational excellence, team leadership, budget management, brand building, campaign planning, stakeholder management, agency relationship management, data analytics, market research
Preferred skills
International experience, B2C and B2B experience, entrepreneurial spirit, change management
Technologies
None explicitly stated
Responsibilities
Set optimal team and external resource structures, manage global budget and resource allocation, increase brand awareness and consideration, develop brand guidelines and messaging hierarchy, plan integrated marketing campaigns, oversee media outreach and PR, refine influencer marketing programs
Seniority
VP, strategic leadership & mentorship
