Marketing Manager (Remote)
Core
Develop and implement marketing strategies focused on demand generation and content creation to accelerate sales and increase engagement for segmented audiences.
Role type
Marketing Manager (Demand Generation & Content)
Builds
Inbound/outbound campaigns, email sequences, website content, sales enablement materials, and thought-leadership campaigns.
Domain
B2B SaaS / Marketing Technology
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Demand generation, content creation, SEO, CRM management, lead qualification, competitor analysis, event management, social media strategy, marketing automation, data analysis
Preferred skills
SaaS marketing experience, solution selling methodology, graphic design concepts, big data analysis
Technologies
Google Analytics, Google Adwords, marketing automation systems, CRM tools
Responsibilities
Define personas and create nurturing campaigns, develop email segmentation and value propositions, create website copy and landing pages, support sales with presentations and lead qualification, conduct SWOT analysis and market trend research, create visual concepts for campaigns, produce monthly performance reports, assist with conference logistics, develop awareness campaigns, build and lead a marketing team
Seniority
Mid-level, hands-on IC
