Senior Digital Marketing Associate (Performance Marketing)
Core
Manage and optimize paid digital campaigns to drive efficient customer and driver acquisition for an on-demand delivery platform.
Role type
Senior performance marketing associate (paid media)
Builds
Customer and driver acquisition campaigns
Domain
Logistics / On-demand delivery / Digital marketing
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
Google Ads, Meta Ads Manager, TikTok Ads, campaign optimization, budget management, A/B testing, audience targeting, keyword strategy, conversion tracking, data analysis, retargeting
Preferred skills
Experience in e-commerce, technology, marketplace, or app-based businesses
Technologies
Google Ads, Meta Ads Manager, TikTok Ads
Responsibilities
Plan, set up, manage, and optimize paid campaigns across Google Ads, Meta, TikTok, and other digital channels; Monitor campaign performance and identify optimization opportunities; Analyze performance data to recommend actions that improve acquisition efficiency; Conduct A/B tests on creatives, audiences, and messaging; Prepare performance updates with insights and recommendations; Collaborate with Marketing, Creative, and Acquisition teams.
Seniority
Senior, hands-on IC
