Growth (Performance Marketing)
Core
Own and scale performance marketing function end-to-end for an AI-powered interactive entertainment product, managing strategy, execution, and budget across unique DSPs and paid acquisition channels.
Role type
Senior Performance Marketing Manager (AI-first)
Builds
Paid user acquisition campaigns and scalable growth playbooks for an AI entertainment platform
Domain
Interactive Entertainment / AI / Performance Marketing
Deliverable
production ML models | product features
Required skills
Performance marketing strategy, DSP management, budget ownership, causal reasoning, attribution modeling, data analysis, experimentation design, funnel optimization
Preferred skills
AI tooling proficiency, rapid experimentation, cross-region expansion
Technologies
DSPs, AI tooling, data analytics platforms
Responsibilities
Define and execute performance marketing playbooks, manage large budgets across multiple DSPs, run structured test-and-learn experiments, own attribution and measurement frameworks
Seniority
Senior, hands-on IC
