商业化广告产品运营（SMB非电商方向）-国际化
Core
Drive adoption and activation of international commercial advertising products for SMBs via channel strategy, lifecycle growth, and cross-functional collaboration.
Role type
Senior Product Operations Manager (Growth & Channel Strategy)
Builds
Internal marketing tools (audience segmentation, AIGC, personalization) and growth infrastructure for SMB advertising products.
Domain
B2B/SMB Marketing, International Advertising, Growth Optimization
Deliverable
product features
Required skills
SQL, A/B testing, lifecycle strategy, cross-functional collaboration, channel management (paid/organic/social), data analysis, market research
Preferred skills
Experience with video marketing, vertical audience marketing (e-commerce, local), rapid adaptation to change, global team collaboration
Technologies
Email, SMS, Ad Manager, AIGC tools
Responsibilities
Develop channel strategies to improve SMB product usage and engagement; Build lifecycle growth strategies from acquisition to retention; Collaborate with data science to run experiments and optimize conversion funnels; Partner with product teams to develop internal marketing tools; Innovate on new marketing channels and creative approaches based on data and market research.
