Growth Marketing Manager, GCR
Core
Lead multi-channel growth marketing strategies for the Global Commercial Region (GCR) to drive new logo acquisition, upsell, and renewal.
Role type
Growth Marketing Manager (B2B SaaS)
Builds
Scalable inbound marketing strategies, qualified sales pipelines, and regional digital assets.
Domain
B2B SaaS, Global Commercial Region
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
B2B growth marketing strategy, multi-channel campaign management, paid media management, data analysis and insight generation, marketing automation, agency/vendor management, digital asset management, ROI optimization
Preferred skills
Field marketing experience, mobile app marketing, AI tool proficiency, Excel proficiency
Technologies
Marketing automation tools, SEM platforms, social ad platforms, digital ad platforms, Excel
Responsibilities
Partner with Sales to evaluate the inbound revenue funnel and lead quality; Design and optimize scalable inbound marketing strategies; Manage goal-setting and performance measurement across inbound channels; Lead implementation of marketing automation tools; Direct paid media efforts and manage ROI; Manage regional digital assets and website operations; Manage agencies and vendors for campaign execution.
Seniority
Mid-level, hands-on IC