创意策略经理-中国用户增长
Core
Formulate and execute creative strategies for performance advertising to support advertiser growth goals.
Role type
Performance advertising creative strategist
Builds
Creative content procurement plans and optimized ad creatives for advertisers
Domain
Digital advertising / Performance marketing
Required skills
Creative strategy formulation, Content procurement management, Data analysis, Trend monitoring, Methodology development, Cross-functional collaboration
Preferred skills
Experience with influencer marketing, Media platform creative operations, Information feed optimization, Live streaming content optimization
Technologies
Data analysis tools, Content management systems
Responsibilities
Monitor and analyze creative asset performance data to optimize strategies, Summarize scaling patterns and document creative methodologies, Stay updated on industry trends and content hotspots to drive innovation, Collaborate with optimization teams to improve ad performance
Seniority
Mid-level, hands-on IC
