品牌广告运营（搜索产品方向）-抖音
Core
Full lifecycle operations for ByteDance's brand advertising search product (Brand Zone), focusing on monetizing brand search traffic through sales, launch, iteration, and performance review.
Role type
Senior Brand Advertising Operations Manager (Search Product)
Builds
Brand Zone product features and monetization strategies for mid-tier and emerging brand clients
Domain
Digital Advertising / Search / Brand Marketing
Deliverable
product features
Required skills
Brand advertising operations, Search product experience, Customer segmentation strategy, Product training organization, Industry research, Product iteration advocacy
Preferred skills
Experience with auto/luxury/FMCG/3C/finance sectors, Short video and content marketing expertise, Omnichannel brand management knowledge
Technologies
Search product platforms, Brand Zone tools
Responsibilities
Manage full lifecycle of brand search product operations; Develop differentiated sales and retention strategies for segmented brand clients; Organize product training and design campaigns to boost client penetration; Conduct industry research to drive product iteration
Seniority
Senior, hands-on IC
