Lifecycle Marketing Specialist
Core
Building a dedicated lifecycle and retention marketing function to own the customer journey from sign-up through activation, conversion, and long-term retention for SignNow.
Role type
Senior Lifecycle Marketing Specialist (Product Marketing)
Builds
Lifecycle campaigns and retention programs for a SaaS signature solution
Domain
SaaS / Document Automation / E-signature
Required skills
Lifecycle marketing strategy, cross-channel execution (email, in-app, push/SMS), customer segmentation, data-driven optimization, AI tools for personalization, written English
Preferred skills
Self-serve or product-led SaaS experience
Technologies
AI tools, analytics tools, dashboards
Responsibilities
Own lifecycle roadmap and campaign calendar, lead triggered campaigns across customer journey, personalize messaging based on segments, partner with cross-functional teams, test and optimize campaigns, report on retention and revenue metrics
Seniority
Senior, hands-on IC