CRM Campaign Manager, Growth (all genders)
Core
Own the creation, management and optimization of CRM campaigns across email, SMS, and app channels to drive customer reactivation and meet business targets.
Role type
Senior CRM Campaign Manager (Growth)
Builds
Scalable, data-driven CRM communication strategies and agentic CRM campaigns.
Domain
Direct-to-consumer food subscription (HelloFresh) / Customer Retention
Required skills
CRM campaign execution, complex segmentation strategies, multi-channel customer lifecycle programs, data-driven experimentation, cross-functional project leadership, creative execution for communication channels, AI/agent-based campaign building, technical system understanding.
Preferred skills
Experience with Direct Mail, English fluency, comfort working independently in a new market.
Technologies
CRM platforms, Email, SMS, App channels, AI agents.
Responsibilities
Create and optimize CRM campaigns across email, SMS, and app; partner with Audience Managers, Engineers, and Analytics teams; drive cross-functional projects from planning to completion; utilize AI agents to shape campaigns.
Seniority
Mid-Senior, hands-on IC