内容营销经理(增长方向) - 抖音直播
Core
Design targeted user acquisition campaigns for Douyin live streaming to drive business supply growth.
Role type
Growth marketing manager (live streaming)
Builds
User acquisition campaigns and live streaming business growth
Domain
Social media / Live streaming / E-commerce
Deliverable
product features
Required skills
User acquisition strategy, Cross-channel marketing, Creative planning, Data analysis, Cross-functional collaboration, Social media platform expertise
Preferred skills
Growth marketing experience, Douyin platform knowledge
Responsibilities
Plan targeted user acquisition strategies for different audience segments, Expand acquisition channels including online/offline and advertising, Coordinate cross-departmental execution and review of marketing campaigns