Marketing Advisor
Core
Lead and support integrated marketing campaigns for existing customers in the utilities and power sector, focusing on B2B markets and program offerings.
Role type
Marketing Advisor (B2B)
Builds
Integrated marketing campaigns, annual marketing plans, and targeted outreach programs
Domain
Energy (Utilities & Power), B2B Marketing
Deliverable
product features
Required skills
Integrated campaign execution, B2B marketing strategy, project management, market research analysis, CRM system management, content development, advertising planning, social media management, email marketing, event planning, data analysis
Preferred skills
MBA, B2B marketing experience, energy conservation or energy efficiency experience
Technologies
CRM systems, digital platforms, social media tools, content management systems
Responsibilities
Lead execution of integrated marketing campaigns across offline and online tactics; manage multiple projects to meet deadlines and align with marketing goals; partner with market research teams to understand customer needs and apply insights to campaigns; collaborate with internal clients, creative agencies, and brand teams to deliver effective marketing plans
Seniority
Mid-level, hands-on IC
