Senior Integrated Media Manager - BWS
Core
Lead the overarching media strategy, planning, buying, and optimisation for the BWS brand across all paid media channels and integrated campaigns.
Role type
Senior Integrated Media Manager
Builds
Integrated media campaigns and omnichannel sales growth for BWS
Domain
Retail (Alcohol) + Digital Marketing
Required skills
Integrated media planning and management, Marketing Mix Modelling (MMM), First-party data strategy, Paid media budget management, Agency leadership, Digital attribution analysis, Competitive intelligence, Strategic partnership management
Preferred skills
None stated
Technologies
Google, Meta
Responsibilities
Deliver BWS media strategy ensuring effective planning, buying, and optimisation across all paid channels; Lead day-to-day management of media agencies and strategic digital partners; Own the paid media budget and lead monthly media reconciliation; Drive total media effectiveness by leveraging MMM to enhance sales contribution and ROI; Evolve use of first-party data to support growth and retention strategies; Lead all media WIPs, post-campaign reporting, and annual briefs while tracking competitor activity; Lead and inspire team members by role-modelling values and fostering collaboration.
Seniority
Senior, hands-on IC